Course Curriculum

It stretches your mind, think better and create even better.

Marketing Fundamentals

Marketing Mix

Inbound Vs Outbound Marketing

Value Proposition

USPs

Branding & Brand Positioning

Brand Equity

KPI (Key Performance Indicators)

What is Digital Marketing

Digital Marketing Framework

Digital Marketing Platforms and Strategies

Areas of Digital Marketing

Improving Brand Visibility

Niche Targeted Traffic Concepts

Understanding Leads

Strategies for Lead Generation

Case Studies of Digital marketing

What is Marketing

What is Content

Content Strategy

Types of Content

Why Content

Target Persona

Story Telling

Targeting Audience

How Content is Important for Digital marketing

What is Search engine optimization?

Google Algorithms

Importance of SEO in Digital Marketing

Understanding the website

Importance of keywords in SEO

On Page Optimization

Title Tag Optimization

What is On Page Optimization

Web layout Structure

File Name organization

Title Tag Optimization

Meta Tag Optimization

Content Optimization

Anchor tag optimization

Canonical URL

Using Robots.txt in websites

Bread Crumbs

Rich Snippets

URL Redirection Techniques

Google Webmasters Tools

How to submit a website to GWT

What is off Page Optimization

Link Building Techniques

Types of Linking Methods

DoFollow and NoFollow

Link Analysis Tools

Directory Submissions

Classified posting

Social Bookmarking

Cassifieds for Inbound Marketing.

Guest Blogging

Press Release

What is Local Seo

What is Local SEO

Importance of Local SEO

Submission to Google My Business

Importance of Local SEO

Submission to Google My Business

Google My Business Page Optimization

Local SEO Ranking Signals

Citations and Local Submissions

SEO Reporting Diagnosis of SEO

Website Position Analysis Website Monthly Reports.

What is website

What Is SEM?

Research and Analysis of Keywords

Introduction to Keyword Search Types of keywords?

Keyword Research Methodology Keyword Research tools

Market Research and Analysis

Competitor analysis

What is Google Ads

Types of Ads

Understanding inorganic Search results

Google Ads Overview

Setting up a Google Ad Account

Campaigns, Ad Groups, Ads, Keywords and Extensions

Difference Between Search and Display campaign

How does Google Rank Ads

Understanding Adwords algorithm

Quality Score

Why Quality score is important?

What is CTR? Why is it Important?

Understanding bids. What is bidding strategy?

Pros and Cons of Different Bid Strategy

Creating search campaigns

Types of search campaigns - Standard, All features, dynamic search & product listing google merchant center.

Creating our first search campaign.

Doing campaign level settings.

Different types of local targeting.

Enhanced CPC, WHat is CPA

Types of Ad Extensions

Understanding Ad Extensions

Adding Ad Extensions In the campaigns

Creating Ad Groups Using Tools

Finding Relevant Keywords

Adding Keywords in Ad Groups

Keyword Planner Tool

Understanding Types of Keywords

Creating Ads

How to Write Compelling Ad Copy.

What is Conversion Tracking

Optimizing Campaigns

Importance of CTR

Importance of quality score in optimization.

Optimizing with conversion report,performing keywords & non-performing keywords.

How decrease CPC.

Analyzing competitors performance

Display- Using display planner tool.

Finding relevant websites for ads placement.

What is remarketing?

Setting up remarketing campaigns.

Creating remarketing lists.

What is Social Media and why it Matters?

How does social media work?

Social Media Frameworks

Social Media Process

Choosing your social media channels

Social Media Planning

Understanding Facebook

Facebook Pages, Groups, Messenger and Facebook Live

Marketing Tools in Facebook

Understanding Types of Facebook Ads

Setting up Campaigns

Optimization of Campaigns

Facebook Pixels

Instagram Marketing Strategies

Types of Instagram Ads

Setting up Campaigns

Optimization of Campaigns

Instagram Analytics

Twitter Marketing Strategies

Types of Twitter Ads

Setting up Campaigns and Optimization

Twitter Analytics

LinkedIn Marketing

Types of LinkedIn Ads

Setting up Campaigns and Optimization

LinkedIn Analytics

YouTube Marketing Strategy

Setting up YouTube Account and optimization

YouTube Keywords Research

YouTube SEO

YouTube Analytics

Setting Up Display Campaigns

Setting Target Audience based on interest

Setting up Keywords, Topics, Placements.

Display ads Image Dimensions

Optimizations

What is Email Marketing.

Importance of Email Marketing in DM

Types of Newsletter

Email Scheduling

List Creation

OPT in List

Email Template Design Parameters

Types of campaigns

What is Click Rate

Unique opens

Setting Up Email Marketing Account

What are autoresponders?

Practicals

Email Marketing Tools

Sign Up the tool

Write the Email Content

Design the Email template

Create the Campaign using Email Tool

Prepare the Reports.

Introduction to Google Analytics

How Google Analytics Works

Understanding GA Insights

Understanding cookie Tracking

How to Setup GA Account

How to Add Analytics code in website

Understanding Goals & Conversions

Understanding Bounce Rate & Exit rate

What is Link Tagging

Understanding Filters and Segments

How to View Customised Reports

Monitoring Traffic Sources

Monitoring Traffic Behaviour

Audience:

Active users

Cohort Analysis

Demographics

GEO

Interests

Behaviour

Technology

Mobile

User Flow

Acquisition:

Tree Maps

Sites Speed

Site Search

Site Content

User Management:

Adding users to account

Removing Access from account

Online Reputation Management

What is online reputation management?

Why online reputation management is need of hour

Understanding ORM scenario

How to deal with criticism online

10 Online reputation management Commandments

15 ways to create positive brand image online

Understanding tools for monitoring online reputation

Step by step guide to overcome negative online reputation

Best examples of online reputation management